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American History X




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My updated 2009 theatrical trailer for Tony Kaye's powerful 1998 motion picture American History X, starring Edward Norton and Edward Furlong.

THE CONCEPT: American History X's genius is installing in viewers an instinctive sympathy for the marganilzed and ridiculed through its compelling story. It is not a cerebral affair, falling somewhere between mainstream Higher Learning and the hardcore Romper Stomper.

Where the original theatrical trailer fails is pounding us over the heard with its heartfelt image. To speak to younger audiences, American History X demands a revised, stylized theatrical trailer to lure viewers who need to understand the effects of racism but who wouldn't ordinarily expose themselves to a heartfelt film about race relations.

Special thanks to Simon Greet.